Madletiks – IPF Powerlifting World Championship 2023





Madletiks, a sports event company, commissioned Keen to promote the biggest sports event hosted in Malta in 2023 – The IPF Powerlifting World Championship. Keen had been tasked to create local awareness for the international event to build up demand, fuel participation and assure required ticket sales.


With a cross-functional team setup, we designed and executed a 360° marketing strategy, with a tailored media plan to maximise reach to the defined target audience through both organic and paid digital content. The execution of the strategy further entailed effective PR coverage and direct outreach to local sports organisations and stakeholders such as gymnasiums to hit right where it matters.

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