Unlock Growth with the Digital Marketing Programme 2024: A Golden Opportunity for Business Expansion

By Joe C

Business owners and entrepreneurs understand the vital role that effective marketing plays in driving growth and reaching new markets. At Keen, we’re excited to share and remind on this exceptional opportunity that can significantly amplify your digital marketing efforts: TradeMalta’s Digital Marketing Programme 2024.

This innovative funding scheme is designed to support both small and large enterprises in Malta, providing co-financing for international digital marketing campaigns. Whether you’re a small business looking to make your mark globally or a large enterprise aiming to strengthen your international presence and enter new markets, this programme is tailored to help you achieve your goals with reduced financial burden.

Key Benefits of the Digital Marketing Programme 2024

1. Substantial Co-Financing: Eligible businesses can receive up to 50% co-financing for digital marketing expenses if they are a Small or Medium Enterprise (SME), and up to 40% for Large Enterprises. This significant support allows you to maximize your marketing budget and extend your reach without the full financial strain.

2. Broad Scope of Eligible Activities: The programme covers a wide range of digital marketing activities, including:

 – Direct advertising on major search engines like Google Ads and Bing Ads.

 – Advertising on leading social media platforms such as LinkedIn and Facebook.

 – Campaigns on other online platforms with direct advertising capabilities like Taboola, Outbrain, Capterra, Reddit, and Quora, especially those targeting specific industries and audiences.

 – Costs related to digital design for campaign materials.

3. Target International Markets: All campaigns funded through this programme must focus on international markets, ensuring that your efforts are geared towards expanding your business’s global footprint.

How to Leverage This Opportunity

To benefit from this programme, it is crucial to act swiftly. The application window closes at the end of September, so immediate action is necessary to secure this funding. Here’s how you can get started:

Prepare Your Campaigns: Identify the international markets you wish to target and outline your digital marketing strategies. Consider which platforms and advertising methods will best reach your desired audience. Marketing agencies such as Keen can help you with their expertise in crafting a strategy and marketing plan

Compile Your Expenses: Ensure that your marketing expenses are eligible. Only invoices for direct advertising issued by the platform itself to your company are refundable. Third-party invoices, such as those from marketing agencies, do not qualify.

Contact TradeMalta: For detailed guidance and to initiate your application, reach out to TradeMalta at [email protected] or call 2247 2400.

Why Keen?

At Keen, we specialize in crafting and executing high-impact digital marketing strategies tailored to our clients’ unique needs. Our team of experts can help you navigate this funding programme, ensuring that your campaigns are not only eligible for co-financing but also optimized for maximum effectiveness.

Let’s take advantage of this opportunity together and drive your business towards unprecedented growth in 2024. Contact us today to learn how we can support your application and help you design compelling international marketing campaigns that stand out.

By seizing this co-funding opportunity, you can amplify your marketing efforts, reduce costs, and expand your reach into new international markets. Don’t let this chance slip by—apply now and let Keen guide you every step of the way.