Industry
Retail
Service
Overview
Merlin Library is one of the leading household names in Malta when it comes to academic textbooks and school supplies. Keen has been assisting the business as a marketing partner over the recent years through various interesting branding and digital marketing projects.
For instance, the Back to School campaigns Keen has managed through their social media and digital marketing channels such as META and Google Ads, has provided continuous support to their online sales, awareness of their product offer, and ultimately their brand equity and bottomline revenue. The main objective of the Back to School campaigns was to incentivize students and parents of younger students to prep up for the new academic year and get their textbooks and stationery lists sorted ahead of time.
Our marketing team crafted a series of ad creatives and animations that helped with emotionally connecting better to the target demographic while communicating the message and incentive offers in a clear and effective way.
Aside from the creative aspect of the ad designs, Keen has continuously monitored and optimised the campaign metrics through marketing data analytics, thus making sure that all campaign targets and objectives are satisfactorily reached within the given budgets and marketing briefs.
