Industry
Retail
Service
Overview
Centerparc is one of the leading retail establishments in Malta, conveniently located in the commercial zone limits of Qormi. It houses some of the top retail fashion and apparel brands together with restaurants and a recreational area among the shopping centre’s top amenities.
Keen was asked to support the business with an all-encompassing marketing blueprint and execute a strategy to build the brand’s equity and attention share in the digital, social and traditional media space.
With monthly content creation sessions set up with our professional team of photographers & videographers, we started executing the content strategy and media plan through videos, ad creatives, artwork designs, Out of Home (OOH) print ads such as bus shelters ads, and various in-store marketing material.
With regards to social media, the organic content through the form of storytelling was used to engage customers with the brand through various promotions and company announcements.
Seasonal promotions are understandably quite important for the retail business as these red letter days drive a big slice of the business throughout the year. We planned and launched successful social media campaigns designed to increase brand awareness & footfall on these special occasion days such as Father’s and Mother’s day, Black Friday, Halloween and Christmas being the most active days.
